About Jim

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Jim Cooper, Principal

Jim Cooper has over thirty years of experience in organizational leadership, strategic planning, sales and marketing program development, project management, and total quality programs for defense, telecommunications, and high tech organizations. He brings that leadership and management experience and an abiding belief in the power of coaching to his role as founder and principal of Ascendent Leadership.  Over the course of his career, Jim has coached hundreds of individual professionals and teams to help them improve their business performance and quality of life.  Jim has coached with individuals and teams from such companies as the United States Air Force, Hewlett-Packard, Cisco Systems, Agilent Technologies, and Cornell University.

Prior to Ascendent Leadership, Cooper was the founder and principal for Sales Sense LLC, a management consulting company which helped their clients create significant and lasting change in their go-to-market strategy.  In that role, Jim consulted with Hewlett-Packard, Cisco Systems, Agilent Technologies, Xilinx, Seagate, Symantec and others to help them refine their sales and business management processes.  A critical component of that work was individual and group coaching with sales professionals and executive management teams to help them embrace the new ideas and approaches.

Prior to founding Sales Sense, Cooper served the Hewlett-Packard Company for over twenty years in a variety of sales and business leadership positions across all of their major business segments. As worldwide sales general manager for a software and services business, he developed and led the first solutions sales force for HP’s imaging and printing business. HP chose him to lead the post merger integration activities for their acquisition of Dazel Corporation, an enterprise software company. In that role, he coached the Dazel CEO and executive team for approximately six months during the transition.  Once the integration was complete, Cooper served as the Senior Vice President of  Worldwide Sales for the Dazel subsidiary of HP.  Prior to that, Cooper led the worldwide account team for GTE Corporation, one of HP’s largest global customers.

Cooper began his career as a systems engineer and acquisition program manager in the United States Air Force. As the director of test and evaluation for a worldwide telecommunications performance assessment system, he worked closely with senior leaders of the using military agencies to ensure that their critical operational requirements were fully evaluated. He continued his military career as a reservist, serving in a variety of leadership roles.  He concluded his military career as the commander of a combat communications squadron, with overall responsibility for the development, training, and mission accomplishment of over 150 military personnel.

Cooper holds a BS in electrical engineering and an MAT in science education from Cornell University, and an MS in engineering management and information systems from Northeastern University.  He has completed the US Air Force Air Command and Staff College, a professional development program for senior officers.  He has completed executive development programs at the Darden School of Business at the University of Virginia and the Johnson Graduate School of Management at Cornell University.  He has completed a twelve month graduate program in Executive and Professional Coaching from the School of Management at the University of Texas at Dallas. 

Certifications: Cooper is certified as a Professional Certified Coach (PCC) by the International Coach Federation. He is certified by Lominger International, a Korn/Ferry company, in their Leadership Architect leadership framework and their VOICES® Multi-rater 360° Feedback System, an industry leading assessment of 67 key leadership competencies.